Customer experience is a key marketing concept, yet the growing number of studies focused
on this topic has led to considerable fragmentation and theoretical confusion. To move the …

This essay derives a schema for specifying design principles for information technology-
based artifacts in sociotechnical systems. Design principles are used to specify design …

​ Didaktisch gekonnt aufbereitet stellen Georg Schreyögg und Daniel Geiger Konzepte und
Methoden zum Verständnis der Probleme der Organisationsgestaltung und zur Entwicklung …

Qualitative Research: The Essential Guide to Theory and Practice provides a one-stop
resource for all those approaching qualitative research for the first time, as well as those …

As a research methodology, qualitative research method infuses an added advantage to the
exploratory capability that researchers need to explore and investigate their research …

Purpose The study aims to explore the case study method with the formation of questions,
data collection procedures and analysis, followed by how and on which position the …

What does reliability mean for building a grounded theory? What about when writing an auto-
ethnography? When is it appropriate to use measures like inter-rater reliability (IRR) …

Ifirst began work on this book during a 1994 summer qualitative seminar in Vail, Colorado,
sponsored by the University of Denver under the able guidance of Edith King of the College …

The Journal of Applied Behavioral Science is in the enviable position of being a go-to
journal for many readers seeking useable insights for solving practical problems in …

Untitled Page 1 Page 2 RESEARCH QUALITATIVE METHODS in BUSINESS Page 3 SAGE
was founded in 1965 by Sara Miller McCune to support the dissemination of usable knowledge …