COntents 2.2 2.3 24 Criteria for Evaluating Explanatory Models, 84 Deductive-Nomological
Explanation, 85 Statistical Explanation, 87 24. l. Theories of Probability, 87 Statistical Explanation
and the Social Sciences, 88 Deductive-Statistical Explanation, 89 Inductive-Statistical 2.4.2 …

In the last decades, our discipline has made tremendous progress in addressing scientific
and managerial marketing problems. However, our knowledge of marketing phenomena
derives almost exclusively from research conducted in high income, industrialized countries …

The role of replication in marketing research has been a tenuous one, at best. On the one
hand the prevalent perceived bias against replication research has deployed more research
effort into the process of theory generation. On the other hand, theory development and …

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Download Citation. Download article citation data for: On Making Marketing Science More
Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving. Johan Arndt. Journal …

This February 1993 issue begins the 30th Anniversary volume of the Journal of Marketing
Research. The academic marketing discipline, as reflected in the articles published in JMR,
has certainly changed dramatically over this time period. To reflect on these changes and …

John H. Roberts a,⁎, Ujwal Kayande b, Stefan Stremersch c, da London Business School
and Australian National University, Canberra, Australia b Melbourne Business School,
Melbourne, Australia c Erasmus School of Economics, Erasmus University Rotterdam, The …

We examined three approaches to research in marketing: exploratory hypotheses, dominant
hypothesis, and competing hypotheses. Our review of empirical studies on scientific
methodology suggests that the use of a single dominant hypothesis lacks objectivity relative …

This article presents an analysis of the research published in the Journal of the Academy of
Marketing Science (JAMS). A brief history of the journal is chronicled, and its output in recent
years is considered. Special attention is paid to the content of the articles published and the …

Provides an introduction to the Special Issue by discussing the nature of marketing science
in a postmodern world. Argues that science needs marketing more than marketing needs
science.(Look folks, I didn't want to include a review of my own book, but the regular journal …

Relevance is one of today's key criteria by which the value of people and institutions is
judged. Is the science of marketing relevant to the problems and issues concerning the
quality of man's life? While marketing has an inherent relevance to such matters, the author …