CARGO CONSOLIDATION: CANADA-CARIBBEAN TRADE

MC Ircha, BG Bisson - Transportation Research Record, 1991 - trid.trb.org
MC Ircha, BG Bisson
Transportation Research Record, 1991trid.trb.org
Trade between Canada and the Caribbean has traditionally moved through eastern
Canadian ports. Recently, advances in continental intermodal services have led to a
diversion of Canadian-Caribbean traffic to southern US ports. A market niche study of the
feasibility of developing a consolidation center in the port of Saint John, New Brunswick for
the Caribbean trade is the subject of this paper. The analysis includes an in-depth
evaluation of trade between eastern Canada and seven Caribbean countries, a review of …
Trade between Canada and the Caribbean has traditionally moved through eastern Canadian ports. Recently, advances in continental intermodal services have led to a diversion of Canadian-Caribbean traffic to southern US ports. A market niche study of the feasibility of developing a consolidation center in the port of Saint John, New Brunswick for the Caribbean trade is the subject of this paper. The analysis includes an in-depth evaluation of trade between eastern Canada and seven Caribbean countries, a review of each Caribbean country's economy and Canada's share of their markets, an identification of opportunities for enhancing Canadian exports; a review of the transportation systems connecting Canada to the Caribbean; and the requirements for developing and operating a consolidation center in Saint John. It was concluded that a consolidation center is feasible, particularly if additional traffic to and from other Central and South American countries can be attracted through Saint John. The essential ingredient for success of the consolidation center is the effective marketing of Saint John as Canada's and the New England states' primary Caribbean-South American connection.
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