Interactional influence in the structuring of media use in groups: Influence in members' perceptions of group decision support system use
NS Contractor, DR Seibold… - Human Communication …, 1996 - academic.oup.com
The aim of this study is to examine the ways in which individuals' perceptions of media use
are influenced by others. Traditional theories of media use have proposed that perceptions
of media use are shaped by individuals' demographic characteristics and the media's
characteristics. However, three recent theories—critical mass theory, social influence model
of media use, and adaptive structuration theory—suggest that individuals' perceptions of
media emerge as a result of their interaction with others in their social network. Results from …
are influenced by others. Traditional theories of media use have proposed that perceptions
of media use are shaped by individuals' demographic characteristics and the media's
characteristics. However, three recent theories—critical mass theory, social influence model
of media use, and adaptive structuration theory—suggest that individuals' perceptions of
media emerge as a result of their interaction with others in their social network. Results from …