Political person perception: The asymmetrical influence of sentiment and choice on perceptions of presidential candidates.
DR Kinder - Journal of Personality and Social Psychology, 1978 - psycnet.apa.org
Argues that voters construct images of political leaders that reinforce and support their own
opinions about politics and that this can be understood in terms provided by cognitive
consistency theories. Based on national survey data from 1,384 Ss, the effects of sentiment
relations, choice, and unit relations on voters' perceptions of issue positions taken by
presidential candidates in 1968 were analyzed. The major determinant of voters'
perceptions was sentiment: Those who admired a candidate tended to see him as promoting …
opinions about politics and that this can be understood in terms provided by cognitive
consistency theories. Based on national survey data from 1,384 Ss, the effects of sentiment
relations, choice, and unit relations on voters' perceptions of issue positions taken by
presidential candidates in 1968 were analyzed. The major determinant of voters'
perceptions was sentiment: Those who admired a candidate tended to see him as promoting …
