Six principles of persuasion to promote community-based travel behavior change
RK Seethaler, G Rose - Transportation research record, 2006 - journals.sagepub.com
Social psychology offers a series of persuasion techniques that are able to strengthen the
impact of travel demand management programs. This is particularly the case for community-
based programs of voluntary travel behavior change such as the TravelSmart programs
currently being conducted in Melbourne, Australia. This paper presents the results of an
experiment that has applied six particular persuasion techniques as part of a community-
based TravelSmart campaign. In a pilot test of 160 households, combinations of persuasion …
impact of travel demand management programs. This is particularly the case for community-
based programs of voluntary travel behavior change such as the TravelSmart programs
currently being conducted in Melbourne, Australia. This paper presents the results of an
experiment that has applied six particular persuasion techniques as part of a community-
based TravelSmart campaign. In a pilot test of 160 households, combinations of persuasion …
Using the six principles of persuasion to promote travel behavior change: preliminary findings of a TravelSmart pilot test
R SEETHALER - … OF TRANSPORT RESEARCH (CAITR), 26TH, 2004 …, 2004 - trid.trb.org
Policies aiming to increase the sustainability in urban transport often face the problem of
overcoming unsustainable behavior patterns that are principally centered arround the car
and largely dominated by routine based mode choices. Social psychology offers a series of
persuasion techniques that are able to strengthen the impact of community based Travel
Behavior Change programs such as the TravelSmart programs currently conducted in some
of Melbourne's inner suburbs. This paper presents selected results of a small-scale pilot test …
overcoming unsustainable behavior patterns that are principally centered arround the car
and largely dominated by routine based mode choices. Social psychology offers a series of
persuasion techniques that are able to strengthen the impact of community based Travel
Behavior Change programs such as the TravelSmart programs currently conducted in some
of Melbourne's inner suburbs. This paper presents selected results of a small-scale pilot test …