The vanishing marginals, the bandwagon, and the mass media
RK Goidel, TG Shields - The Journal of Politics, 1994 - journals.uchicago.edu
The Journal of Politics, 1994•journals.uchicago.edu
We investigate the degree to which exposure to the mass media results in an increased
likelihood to vote for the incumbent (or the winner in open-seat races). We also present
experimental evidence demonstrating the influence of electoral expectations in individual--
level voting decisions.
likelihood to vote for the incumbent (or the winner in open-seat races). We also present
experimental evidence demonstrating the influence of electoral expectations in individual--
level voting decisions.
We investigate the degree to which exposure to the mass media results in an increased likelihood to vote for the incumbent (or the winner in open-seat races). We also present experimental evidence demonstrating the influence of electoral expectations in individual--level voting decisions.
The University of Chicago Press